Lesson 2

Who it is for

Read

The audience is a person you could point to in a line. City, rough age, what they already like, what problem they have this week.

Example: 22-year-old who already goes to hard groove in Barcelona and does not know if Saturday has a party.

Describe one person in 5 lines. Then say which post is not for them.

Your written practice (optional)Confidence

Check

If you can swap your person for “gen Z” or “fans,” it is wrong. It must fail for someone.